RENAULT RETAIL GROUP - Business Case

MORE LEADS WITH LESS COST


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BEST PERFORMANCE

Among all the client's traffic sources

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+10%

Click Through Rate

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eCPL

Lower Cost Per Lead

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+10,7%

Conversion Rate of Scheduled Test Drives

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RENAULT RETAIL GROUP

Emailbidding is changing email marketing and we do so hand in hand with our best partners and their specific needs.
Check out the results we delivered to Renault Retail Group.

1
Main Goals

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Generate Leads
to schedule a Test Drive

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Tight Segmentation
1 District (France)

2
Landing Page + Email Kit
Email Kit
3
Results

BEST PERFORMANCE AMONG ALL THE CLIENT'S TRAFFIC SOURCES

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+10%

Click Through Rate

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eCPL

Lower Cost Per Lead

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+10,7%

Conversion Rate of Scheduled Test Drives

*among reached subscribers

Client Expectations Exceeded

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"IN ORDER TO COMPLEMENT OUR TRAFFIC ACQUISITION AND LEAD GENERATION MECHANISMS, AND FOR A BEST CONTROL OF OUR ROI, WE’VE DECIDED TO ADOPT EMAILBIDDING"

Audrey Heiser
Renault Retail Group e-commerce manager

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RENAULT RETAIL GROUP

Renault Retail Group is the manufacturer's distribution subsidiary.

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THE RENAULT RETAIL GROUP CHALLENGE
GETTING QUALIFIED TRAFFIC HAVING LEAD COLLECTION AS A SECONDARY GOAL


INTERVIEW WITH AUDREY HEISER

Renault Retails Group E-commerce Manager

EMAILBIDDING

Audrey, why did you choose email marketing?
What was the context and what were your needs?

AUDREY HEISER
Email marketing is a very profitable way to collect leads which enables a significant increase on our reach. In order to complement our traffic acquisition and lead generation mechanisms, and for a best control of our RoI, we’ve decided to adopt Emailbidding, a new technology that we were excited to test.
EMAILBIDDING

What were the criteria behind your choice for Emailbidding?

AUDREY HEISER
Emaibidding is the only RTB marketplace for email marketing which integrates an intelligent algorithm and uses premium opt-in databases of millions of email addresses. Thanks to Emailbidding, we’ve managed to define advanced targeting criteria (age, gender, location, etc) and to generate marketing pressure to this audience. Additionally, publishers are chosen carefully which, in my opinion, ensures that the email marketing process is completely legal and reliable.
The use of the Emailbidding backoffice tool is very intuitive and simple. In a bunch of clicks, the campaign is completely parameterized (targeting, bid, design, suppression lists). Without using our internal resources, we were in contact with an account manager which managed the campaign from the beginning to the end and sent us reports regarding the campaign performance.

“RESULTS SPEAK BY THEMSELVES: A DELIVERY RATE OF +80% AND A CTR OF +10%”

EMAILBIDDING

What was the implemented mechanism?

AUDREY HEISER
We’ve segmented according to our areas of influence and integrated a suppression list in order to avoid sending emails to our current clients. The optimization of the campaign was performed according to the results that we were obtaining. The email then sent to a landing page specifically created for the campaign and advertised the 49-month EasyPack lease product (without initial payment and takeback and with 4 years of maintenance, warranty and assistance included).
EMAILBIDDING

How was the performance?

AUDREY HEISER
The campaign had a good performance with a delivery rate of +80% and a CTR of +10% and a medium CPC according to our goals. Long story short: the results were better than the average in this sector, publishers were satisfied for advertising our offer and for having monetized their databases and there were a traffic increase and new leads on our points of sales.
EMAILBIDDING

What are your challenges and goals for the future?

AUDREY HEISER
We are going to renew our partnership with Emailbidding and we are going to launch a new campaign in the next few days in order to increase sales of the new Clio.

AUDREY HEISER

Audrey Heiser started her unusual professional career in 2002 with 6 years on the training area of the French navy (being embarked on 2 of these years) before successfully switching to the e-commerce sector in 2008 with a specialized Masters on ESC Lille. After two professional experiences in agencies and two years in Pixmania as marketing manager, Audrey integrates Renault Retail Group in the end of 2011 as the recently created e-commerce manager. She is in charge of the website (optimization, UX, new features, mobile website development), and also traffic acquisition.

WHY DOES EMAILBIDDING WORK?

SEND LESS AND CONVERT MORE.
MORE LEADS, LESS COST.